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September 12, 2008
President Abbas Ismail will be holding a seminar at the NY Xpo, New York's largest business-to-business event at New York City's largest venue, the Jacob K. Javits Convention Center. Abbas presentation, titled "Transform Your Website Into a Sales Powerhouse" looks to educate business owners on why their websites hold such importance and what the process of planning out and building out their websites is made of. Seminar Abstract
With the growing rate of internet shoppers, making sure you design your site with the customer in mind. Discover the successful and straightforward techniques that have helped hundreds of organizations utilize the Web to not just get results, but get the results that help fulfill their missions. Participants learn the principles of applying strategic techniques in marrying Web implementation to organizational objectives. Attend this seminar to learn a step-by-step system that will apply a strategic approach to planning your Web presence, whether crafting it for the first time or elevating existing sites to higher effectiveness. Seminar Highlights: - Distinctive visual appeal and the components of a user-friendly website
What is your target audience and how do you appeal to them - Competitive analysis and initial "due diligence"
What are you competing against -- what works for them and what can you do better - Defining the purpose of your website
What do you want site visitors to do and how does that generate revenue - High "Searchability"
What can be done to be more easily found by potential customers - Content Management
Why is it important to be able to easily manage content on your website
What is needed in order to manage your content dynamically - Website functionality
What tools are needed in order to deliver qualified leads to your inbox or actual sales to your bank account - Reporting
Why is it important to track what users are doing on your site
What are the different ways of tracking site traffic
How can these results lead to building a conversion focused website
The seminar will be held at:
Jacob K. Javits Convention Center
665 West 34th Street
New York, NY 10001
Level 3 / Hall 3E
BP1 - Room #3
3:00 pm - 3:45 pm For more information on the seminar, please visit:
http://www.eventmanagement.org/newyork/event_schedule.php?eventid=5&id=174&grouped=1
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