Home » Our Services » SEO and Marketing Search Engine Optimization (SEO)
Have Your Site And Use It Too! A beautiful looking website is worth nothing if it cannot be found! Current trends show that businesses are spending less time and effort creating awareness through print, radio, and TV advertising. Instead they are reallocating resources towards online marketing and driving people to their website. The goal? Being amongst the top results whenever someone is searching for your product or service. Did you know that almost 90% of new visitors to your website get there by using one of the major search engines and directories? We’ve found that the focus of a website should be split 70/30. 70% of the site and code should be catered to attract the major search engines; on the other hand only 30% should be tailored to visitors and customers. But how do you get one of those top spots without overpaying per click? What is the most cost effective way to drive site traffic and raise visibility? Or better yet, is it possible for your business to make more money while spending less? Once again, XO Global has the answer: Search Engine Optimization (SEO). What is SEO? Search engine optimization (SEO) is the process of improving and maintaining the structure and code of a website in order to raise online visibility via natural or “organic” search results. This essentially means getting to the top of a search results page without having to set aside a huge monthly budget for a pay per click advertising campaign. Did you know that the number of links pointing to you site actually effects your page rank? Did you know that search engines simply cannot read images and flash applications? As funny as it may seem, currently search engines can only read text! This requires content-rich websites that include common key words that come to mind when looking for your product or service. If your website is not compatible to key search phrases entered by web surfers, is it really working for you? The common notion that “if you build it, they will come” does not apply here. It should read, “if you build it right, they will come.” Over the past two years we have developed over 300 search engine friendly websites! Rest assured, XO Global can build and maintain your website, the right way. You need to put your website to work, but the process takes patience and technical know-how. Do you know how to add meta tags and keywords to your website? Can you analyze the site’s architecture? Do you know how to track your search engine results? We do! We can optimize and maintain your site for you, and we guarantee results within 3-6 months. By results we mean a boost in page ranking and an appearance on the first page of a search. XO Global’s intent is to bring you more business and essentially have your website work for you by generating leads. We take the SEO process one step further by focusing on the rate of conversions rather than the arbitrary number of “hits.” Which would be more helpful to you, a 5 second visitor or a new request for your brochure? Obviously you want the sales lead! Our SEO team tracks both actual and potential business activity generated by the website rather than placing so much importance on misleading stats like site traffic. For example, when a visitor signs up for your mailing list, that’s a conversion! If someone contacts your company to learn more about your services or product, that’s a conversion! If someone subscribes to your service online, that’s a conversion too! XO Global takes search engine optimization seriously from the onset of every project. Each website is built on 5 key pillars: • Search engine legibility
• Intelligent architecture
• Ease of navigation
• Volume of relevant content
• Organized linking strategy We recognize that today’s major search engines can’t read flash applications and elaborate imagery, so we create content driven websites. Search engines are always looking for the most useful sites for searchers – this means the more content updates the better! At XO Global, our SEO team is dedicated to making your site as useful as possible. How Do Search Engines Find and Rank Websites? Major search engines do a significant amount of due diligence before ranking websites. First, they send out programs, known as spiders or crawlers, which methodically read all the websites on the internet. They read the site, follow its links, and save all pages in an index. The search engine then ranks sites according to usefulness, relevancy, credibility and specific search phrases. Every time a website is updated or changed, the search spiders re-index and re-rank the sites. A few years ago, spiders would be sent out about once a month. So if you were ranked number one at that point, you would enjoy that spot for quite some time. But these days search engines send out these little critters numerous times per day! So your widget manufacturing company website could lose its spot in one day! Furthermore, everyone on the web is continuously updating and improving their website. For many businesses, the performance of their business is directly related to their website’s page rank. So how do you get to the top? And perhaps more importantly, how do you stay there? Three words: Search Engine Optimization (SEO)
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