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Wow Factor / wow factor / noun
1. A surprise; originality; the quality of being impressive
2. The degree to which the first impression of something makes a person say “wow!”
3. Level of coolness What is your favorite website? Why? It most probably provides you with the information you’re craving, is easy on the eye, and is quick and simple to use. You’ll notice that many websites use flash intro pages or tons of images, but don’t necessarily give you what you’re looking for. At XO Global we keep your website’s goal in mind during our design phase, but we also concentrate on the look and feel of the big picture. We continuously look to invoke confidence, display professionalism, and perhaps even help you look a little bigger than you actually are! Most of all, we take full advantage of our sense of style to inject some of that crowd pleasing “wow factor” and “pop.” Check out some of our latest work! Purposeful Design Did you know that it takes the average site visitor less than fifty milliseconds to make a judgment on the quality of your website? Talk about first impressions! In fact, if this website wasn’t designed well, you probably wouldn’t be reading this! At a blink of an eye, you decided whether or not this website was worth your time. It’s fairly obvious that presentation is a huge factor in whether or not a visitor will become an actual customer. Our design team has years of experience in creating catchy websites that accomplish specified goals. So, what is the purpose of your website? Are you selling products, promoting a service, or just providing information? Is it a corporate website that covers your entire company or a site that is meant to promote one particular service you provide? Are you in the entertainment industry or the financial services industry? This is a large piece of the design puzzle – because if you’re selling widgets, then visitors better be able to see them clearly on your website! XO Global’s project manager will conduct a brainstorming session with you to establish a set of website goals. We’re confident that your business experiences combined with our web design expertise will result in a layout that is perfect for you and your organization.
Our process helps us to consistently create unique and stunning new designs. XO Global takes a set of key elements of design into account every time: - Color scheme
- Font type and size
- Use of imagery/pattern
- Searchability
- Usability
- Categorization
- Goals of the website
- Simple vs. active
- Classy vs. modern
- Heuristics
- Aesthetics
- Functionality
Color Choice There are some features that we feel are necessary to every website. For example, we take color schemes very seriously at XO Global. Our technique is to take an appropriate yet novel color scheme and incorporate it into a clean cut design. Red is a color associated with energy and power, therefore you’ll find red on most fitness club and personal trainer websites. Blue is a symbol of tranquility and cleanliness, where as green represents nature and harmony. You’ll notice that spa sites usually use some tint of blue or perhaps a light green on their website. Many corporate websites use white in their design layouts as a way of indicating perfection and purity. With our research and sense of style, along with your input, we can develop an awe-inspiring design from scratch – NO templates!
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